Assistant Manager / Senior SEO Executive

  • Lahore, Punjab, Pakistan
  • Full-time
  • Sales & Marketing

Confiz is looking to hire an  Assistant Manager / Senior SEO Executive  responsible for corporate communication, content and campaigns, and digital presence/initiatives. The candidate will be expected to work autonomously, with limited supervision, and interactively with other team members, demonstrating a commitment to shared goals and a willingness to take the initiative.  

Job Responsibilities:

  • Develop an understanding of the business goals and the role of SEO in achieving results.

  • Build a roadmap aligned with the overall business goals of business units.  

  • Understand user persona, search intent, and how people search for our offerings.  

  • Grow organic traffic through on-page, off-page, and technical SEO.

  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords 

  • Create an effective URL structure to support multi-service and multi-regional aspects of the business

  • Develop and execute optimization strategies that increase the company's search engine results rankings

  • Develop and execute optimization strategy to create a mobile responsive site with high speed, small in size, and the text/visuals are in line and aesthetically appealing and trendy

  • Research in-depth SEO keywords to use throughout the company's website and marketing materials

  • Develop and implement a link-building strategy

  • Research and analyze competitor strategies, performance, and advertising links

  • Have a data-driven approach to all the content on the web page. Test images, CTAs, content, and anything on the webpage, audit performance, and recommend changes based on data

  • Perform ongoing keyword discovery, expansion, and optimization

  • Work with editorial and marketing teams to drive SEO in content creation and programming

  • Work with the development team to ensure SEO best practices, such as schemas and keyword density, are correctly implemented on the website

  • Own strategy and execution for lead generation, measured against quantifiable metrics, such as traffic, bounce rate, and avg. session length, and MQLs/ SQLs  

  • Regularly audit site content and optimize old essential content to maintain rankings

Requirements/ Qualifications:

  • 3 to 5+ years of experience in successfully developing and executing SEO campaigns, ideally in the B2B IT Industry (preferably in Dynamics & Bespoke)

  • In-depth understanding of key SEO and digital marketing metrics and recognizing how they impact the business 

  • Well-versed in performance marketing, conversion, and online customer acquisition  

  • Up to date with the latest trends and best practices in SEO 

  • Experience in handling multi-regional sites

  • In-depth experience with Google Analytics, Google tag manager, Google data studio, Ahref/ SEMrush, Google Optimize, and Google search console

  • Working knowledge of HTML, CSS, and JavaScript development and constraints  

  • Understanding of search engine algorithms and ranking methods  

  • Knowledge of keyword research, data mining, and indexing toolset the 

  • Able to complete keywords and competitive analysis of other companies within the industry  

  • Comfortable analyzing high volumes of data daily, being able to make inferences and visually represent the data

We have an amazing team of 600+ individuals working on highly innovative enterprise projects & products. Our customer base includes Fortune 5 retail and CPG companies, leading store chains, fast-growth fintech, and multiple Silicon Valley startups. 

What makes Confiz stand out is our focus on processes and culture. Confiz is CMMi Level 3 and ISO 9001:2015 certified. We have a vibrant culture of learning via collaboration and making the workplace fun.