Senior Marketing Executive

  • Lahore, Punjab, Pakistan
  • Full-time
  • Sales & Marketing

As Senior Marketing Executive, you will own corporate communications, content strategy, digital initiatives, and brand management. You’ll collaborate with sales and product teams to research market trends, develop data-driven campaigns, and report on performance against KPIs. This is a hands-on role in a hyper-growth environment, requiring autonomy, initiative, and strong cross-functional leadership.

Job Description: 

  • Partner with department heads to define region-specific marketing plans aligned to sales objectives.

  • Conduct market and competitor research to identify growth opportunities and inform campaign strategy.

  • Develop, execute, and optimize multi-channel campaigns (email, webinars, trade shows, digital ads).

  • Manage campaign budgets, timelines, message development, creative briefs, and audience targeting.

  • Build and maintain reporting frameworks (dashboards, scorecards) to track performance against KPIs.

  • Plan and manage Google Ads (AdWords) campaigns, including keyword research, bid strategy, and A/B testing.

  • Have knowledge of on-page and off-page SEO initiatives to drive organic traffic growth of the practice.

  • Oversee email marketing cadence, content, and automation workflows.

  • Ensure the corporate website reflects brand guidelines, UX best practices, and SEO standards.

  • Coordinate updates to web content, landing pages, and microsites from a brand consistency standpoint.

  • Monitor site analytics and user behavior, recommending improvements to boost engagement.

  • Produce and supervise creation of ads, internal communications, brochures, presentations, and digital assets.

  • Collaborate with designers, writers, and external agencies to ensure on-brand, high-quality deliverables.

  • Leverage the Microsoft Partner Portal for co-sell campaigns, content publishing, and partner enablement.

  • Utilize marketing automation and CRM platforms (e.g., Pipedrive, HubSpot) for lead nurturing and reporting.

  • Design initiatives to delight existing customers, reduce churn, and increase product utilization.

  • Plan customer marketing tactics such as newsletters, case studies, and loyalty programs.

Requirements: 

  • 4-5 years in B2B marketing, brand management, or field marketing—preferably within technology or professional services.

  • Proven track record in end-to-end campaign planning and execution across digital and offline channels.

  • Deep knowledge of Google AdWords, SEO best practices, and web analytics (e.g., Google Analytics).

  • Experience managing corporate websites from a brand and UX perspective.

  • Familiarity with Microsoft Partner Portal workflows and co-sell programs.

  • Strong reporting skills: ability to build dashboards, interpret data, and translate insights into action.

  • Excellent written and verbal communication, critical thinking, and project management abilities.

  • Comfortable working autonomously in a fast-paced, hyper-growth environment.

  • Marketing automation/CRM platforms (HubSpot, & PipeDrive, etc.).

  • Have knowledge of GoToWebinar & Microsoft Teams

  • SEO/ SEM tools (e.g., SEMrush, Moz).

  • Email marketing and lead-nurturing platforms.

  • MS Office suite, with advanced Excel skills for data analysis.

  • Results-driven mindset with a history of delivering measurable ROI.

  • Self-starter attitude and willingness to take initiative.

We have an amazing team of 700+ individuals working on highly innovative enterprise projects & products. Our customer base includes Fortune 100 retail and CPG companies, leading store chains, fast-growth fintech, and multiple Silicon Valley startups.

What makes Confiz stand out is our focus on processes and culture. Confiz is ISO 9001:2015 (QMS), ISO 27001:2022 (ISMS), ISO 20000-1:2018 (ITSM) and ISO 14001:2015 (EMS) Certified. We have a vibrant culture of learning via collaboration and making workplace fun.

People who work with us work with cutting-edge technologies while contributing success to the company as well as to themselves. 

To know more about Confiz Limited, visit: https://www.linkedin.com/company/confiz-pakistan/

 

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