Paid Marketing Specialist

We’re looking for a Paid Marketing Specialist who will be collaborating with the marketing team to plan, implement, and optimize paid marketing campaigns of the company. 

Responsibilities:

• Collaborating with the marketing team to plan, implement, and optimize paid marketing campaigns, ensuring their effectiveness. 
• Working cross-departmentally to align campaign strategies and goals across different business units. 
• Providing detailed reports and insights on campaign performance to the team, including actionable recommendations. 
• Defining, setting, measuring, and evaluating relevant Key Performance Indicators (KPIs) for paid media campaigns. 
• Overseeing the overall paid media budget. 
• Audience building for specific campaign groups 
• Analyzing campaign data to improve performance continuously. 
• Designing, executing, and maintaining ROI-focused targeted ad campaigns. 
• Conducting A/B testing for campaigns by continuously optimizing components like keyword strategy, ad copy, bid prices, and audience optimization. 
• Writing compelling ad copy to drive conversions. 
• Compiling and maintaining monthly campaign dashboards reporting and analysis of campaign performance. 
• Consulting with cross-functional teams on creating new content or landing pages to improve campaign performance. 
• Setting up conversion tracking and retargeting. 

Requirements: 

• Bachelor’s degree (or equivalent) in digital marketing or related discipline 
• 3+ years as a paid search marketer or in the paid search space, including Google AdWords, LinkedIn Campaign Manager, Meta Advertising 
• Experience in the B2B Tech industry preferred 
• Google, Meta, and LinkedIn advertising certifications preferred 
• Exceptional grammar, research, fact-checking, writing, and editing skills 
• Excellent communication, interpersonal, presentation, and organizational skills

About Confiz:

We have an amazing team of 700+ individuals working on highly innovative enterprise projects & products. Our customer base includes Fortune 100 retail and CPG companies, leading store chains, fast-growth fintech, and multiple Silicon Valley startups.

What makes Confiz stand out is our focus on processes and culture. Confiz is ISO 9001:2015, 27001:2013 & 20000-1:2018 certified. We have a vibrant culture of learning via collaboration and making the workplace fun.

People who work with us work with cutting-edge technologies while contributing success to the company as well as to themselves. 

To know more about Confiz Limited, visit: https://www.linkedin.com/company/confiz-pakistan/